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A Simple Way to Improve Customer Feelings

January 18th, 2013

Paul Merrill

Thanks noteSay thanks. With a note.

During the first week of January, I received a thank you note in the mail from my local hardware store. The owner and his wife actually took the time to sign the note by hand. The next time I visited the store, I took the time to thank the owner for thanking me. That little note was another reminder of why that store is so awesome. Real people make real connections with their customers. Staff members are not afraid to take 10 minutes to explain how to fix something, using a dollar plumbing part. But that attention pays off. Later, I’m not afraid to spend a lot more than one dollar there, as opposed to at one of the big box retailers.

Today, take the time to write a note by hand, and put it in the mail. Your customer will notice. A hand-written and addressed note will stand out amongst the flood of junk mail.

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