April 25th, 2013
More and more websites are being viewed using mobile devices. eDigital Research reported that, “84% of smartphone owners have used their devices to browse websites.” That report (http://www NULL.edigitalresearch NULL.com/news/item/nid/243999809) was created almost a year ago, and so that number is only going up.
Not every website is ready for mobile devices. Many tablets will render websites OK, but not all phones do. Most smart phone browsers automatically detect that you’re visiting the site from a smartphone and will automatically adjust what you see. But not all websites have the capability to work with smart phones.
Here are two examples of websites that have not thought through their mobile strategy.
Squarespace (http://www NULL.squarespace NULL.com/), ironically, is a company that allows you to create your own website. The sites are nice, but the company’s site totally does not work on smart phones.
Aer Lingus (http://www NULL.aerlingus NULL.com/) is an airline that is based in Dublin, Ireland. Forcing the user to download an app or click through to a mobile site is not good.
Frontier Airlines (http://www NULL.flyfrontier NULL.com/) does a much better job. It’s not pretty, but on the landing page, you can very easily get what you need.
This post is not intended for embarrassing Squarespace and Aer Lingus but rather to show that even big companies can make mistakes in this area.
So what do you do?
1. First, load up your business website on a smartphone. Play around and see how it performs. Borrow a friend’s iPhone or Android phone to see how it works on both platforms.
2. If you haven’t got a business site yet, there’s good news. Free sites you can create through WordPress (http://wordpress NULL.com/) and Google’s Blogger (http://blogger NULL.com/) have built-in adaptability to smartphones. Their free sites have limited capabilities, but you may be able to do what you need with what they offer. If the free sites you can create there won’t do all you need, contact me. I can get you going with a good mobile-friendly site.