Kneejerk Design

Designers love to change things. And that’s not always a good thing. The latest trend in website and app typography is Arial Light, all mashed together. (See left, below.) Many websites have adopted the mashed-together type. Google (right) has not. The very simple moral of the story is that if something works well, don’t change […]

The Details Matter

Google sends me emails once a day. Their Offers program is a lot like Groupon. But sadly, they must hire interns to create Offers email ads. Or maybe businesses have the ability to create those ads. Several details were missed: a bad photo of a stack of blank DVD cases – and a click through […]

Hit Your Target

Do you want your messages to hit the target? Read on… The “bad” email shown at right came to me unsubscribed. I quickly clicked the unsubscribe link – since I didn’t ask for it, since I had never heard of the company, and since their message didn’t seem different from the sea of messages already […]

Package Design

Greener Grass Media package design projects

Garfield Estates is a Colorado Western Slope winery. We have designed nearly every one of their labels. Paul’s Christmas Ale was a very short-run ale, brewed during the cold winter of 2011.

Watering Down Your Brand

Perrier teamed up with Andy Warhol for a series of limited edition bottles. The problem is that the bottles are a long way from Andy Warhol’s original art. (The top photo shows Perrier’s plastic rendition. The bottom photo shows Mr. Warhol’s art.) Since Andy Warhol died in 1987, he cannot speak up for maintaining the […]

Bad Social Media

There are a few easy things to do that will keep your social media presence looking and working right. 1. Carefully watch how your auto-posting applications work. This screenshot shows a content creator who was not watching… their post appeared twice in a row on their social media page. When someone sees that, they know […]