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Stay Relevant

October 8th, 2013

Paul Merrill

Blackberry phone (http://www null@null N03/5675240248/in/photolist-9Dv6cN-nqeg8-8r3k42-6qKpds-dQJkWp-aj9LMt-7dPfns-5nww6M-58WjTT-99X974-7bzqf7)Blackberry is in the process of dying. I was surprised to see a recent Wall Street Journal editorial (http://online NULL.wsj NULL.html) shouting the virtues of an old Blackberry phone. Mr. Allan Ripp declared to the whole world that he is not relevant within his chosen profession, press relations.

His rant against smartphones was similar to shouting in 1980 that personal computers were not a good thing. The tide has turned toward smartphones, and he needs to learn or die. It would be one thing if Mr. Ripp were in a profession unrelated to communication. Unless he experiences how many people consume news today, he will not provide press releases that work properly on smartphones.

This is not a rant against Allan Ripp. Rather, it’s a reminder to stay relevant. Be willing to try new technologies with an open mind. “Everybody’s doing it” is not a reason for you to join in, but it is a reason for you to understand what they are doing. If you want to communicate with fish, you need to learn how to swim.

Photo: Creative Commons licensed from langleyo (http://www null@null N03/5675240248/in/photolist-9Dv6cN-nqeg8-8r3k42-6qKpds-dQJkWp-aj9LMt-7dPfns-5nww6M-58WjTT-99X974-7bzqf7).

Note: The Wall Street Journal’s full story (linked above) is blocked by a paywall. If you are a WSJ subscriber, you can read the full story. But all you need to know is in this little blog post.

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