There are a few easy things to do that will keep your social media presence looking and working right.
1. Carefully watch how your auto-posting applications work. This screen shot shows a content creator who was not watching. When someone sees the same post two times in a row, they know the source didn’t care enough to look at their content.
2. If your Facebook post is going to be fed to Twitter, make it short enough to not be cut off. Generally, craft your posts for Twitter differently than for Facebook, and don’t auto-post from one to the other.
3. Avoid the default Twitter background. Tweety Got Back has some awesome free Twitter themes.
4. Never tile your Twitter background. If it repeats, it looks very unprofessional.