Skip to content

How to avoid a PR Disaster

April 25th, 2012

Paul Merrill

(http://greenergrassmedia NULL.jpg)Walmart recently had a lot of poop to deal with. Their Mexico operations used bribery to gain more market share. Bribery is almost an expected part of doing business south of the border. But obviously that doesn’t make it right.

The worst thing about the situation was that Walmart covered up the investigation into the problem. They could have dug deeper, fixed the problem and then apologized profusely. No. They chose to sweep the problem under the carpet.

The obvious lesson is that it’s good to be truthful in all our business dealings, as dirty little secrets usually make their way to the surface. The more specific lesson is that when our mistake is uncovered, we should quickly and decisively deal with it. And then we should apologize.

Links: The Walmart Mexico bribery story was reported on very well by Gini Dietrich on her Spin Sucks blog (http://spinsucks And here’s the New York Times take on the story (http://www NULL.nytimes NULL.html). The Walmart photo is creative commons-licensed by matteson.norman (http://www null@null N05/5487448787/).

Finally, here’s an amazing video (http://www about how many Mexicans don’t want to put up with corruption. 

Share this via: (https://simplesharebuttons on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone
No comments yet

Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS