dual monitor screens for a Mac computerApple designed the operating system for their computers so that users can display a different desktop for each monitor.

Microsoft designed their operating system so that both desktops must be the same.

Admittedly, probably only 0.5% of Mac users ever apply different desktops to each monitor, but at least they have that capability.

Those users want to individualize their computing experience. Many workers spend 40+ hours a week in front of their monitors, so that small control can contribute to their quality of life, even though in a very small way.

Attention to detail can help your business to:

  1. Retain current customers
  2. Attract new customers
  3. Help your current customers become evangelists for your product or service

Homework: brainstorm with your team about ways you can add an extra touch that says you care.