crowd scene at a conferenceAt a recent marketing-related conference, about 25 companies paid to represent their offerings to attendees.

Problem: Several of those companies were almost totally irrelevant to marketing professionals, in terms of what they had to offer. They came to grab the attention and business of marketing professionals, but their presence had no impact. The lines at those booths were much shorter than at the relevant exhibitors’ booths.

Having a booth at that event was a wise decision for some of the companies – not so much for the rest.

Before you invest in a marketing tactic, be sure to discover how relevant it is to your audience.


Contact us for help in these areas – or for more ideas on how to make your marketing spend go further.