Skip to content

The Importance of User Testing

June 6th, 2011

Paul Merrill

Whatever you do and whatever your focus – you need to do user testing before you spend weeks/months/money on your initiative.

This mural was in an auditorium I recently visited (detail). Each panel was about 20 feet square. Sadly, the black-and-white photos were muddy and dark. I could barely see them, even though my eyes work fine.

I can’t imagine what the building’s owners spent on the murals (two identical sets on each side) – but whatever it was, it was a waste of money.

Moral of the story? Test your idea before you make any significant investment. The earlier you test, the more time and money you may save!

Share this via: (https://simplesharebuttons NULL.com)Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone
No comments yet

Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS