Like and Not LikeComparisons are vital in any business, unless you are in the rare place of offering a truly unique product or idea. It’s important to offer a comparison of what you offer compared to your competition. No one wants to spend a lot of money on something just because it’s the middle of the pack. No, there must be distinctives that show your product or service to be better than what your competition offers.

The secret is to show your strengths without making your competition look bad. Here are a few ideas on how to do that:

Go forth and grab new customers.