So – you’re a professional social media person. You are overwhelmed at the daily changes in the social media platform space. (Don’t worry – we all are.) I’ll guide you through a few suggestions for making it easier.

Google+ is the newest player in the mix. If you haven’t dipped your toes into the water, I’d strongly urge you to do so now. It is definitely the fastest growing platform. As of this writing (late September 2011), social media pros are the main users. And we love it. Ease of use, integration into the Google Borg and the beautiful interface far outweigh the many complaints new users have.

Google+ will continue to grow. The earlier you start using the tool, the more ready you will be to integrate it into your social media mix when it goes live for businesses. (I know, many businesses are already using it, but the complete set of business tools is not yet available. When it is, businesses will go into frantic integration mode.)

Twitter and Facebook are still where most non-social-media-pro people hang out. I’d suggest you simply look where your potential customers are hanging out and focus your efforts in that direction.

Zillions of posts on the recent changes to Facebook have been published, so I won’t go there. Also, Facebook annoyingly changes their platform hourly – so whatever I would publish would be out of date in about three minutes.

In short – please start using Google+. Here’s where you’ll find me.