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Keep it Real

I finally bought a painting by my friend Hyatt Moore. I’ve admired his art for years.

Hyatt beautifully captured a Spanish dancer in swirling motion.

Having a real painting is so much better than having a print. You can almost feel the brush strokes being applied to the canvas. The colors are deeper and richer. Your sense of ownership and pride around the painting is far greater.

In the same way, as you communicate about your business or organization, use your real human voice. Talk from your heart. If you are passionate about what you are offering, your product or service will shine. And you’ll connect with your audience far better.