Skip to content

Remember Your Audience

March 9th, 2011

Paul Merrill

The makers of Cheez-It snacks weren’t thinking too well. Only a tiny precentage of their buyers would ever notice the name change from “Party Mix” to “Snack Mix.” My guess is that their staff were so excited about the new name that they felt they had to announce it on the box.

The rest of us? We never noticed the name change.

Takeaway: Think of your audience in any communications you create. Consider what they care about.


Share this via: (https://simplesharebuttons on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone
No comments yet

Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS