Half.

The South by Southwest Interactive Festival (SXSWi) would have been much better if it were half as big, had half as many seminars per hour, cost half as much, lasted half as many days and had half as many participants.

I know that I am probably a tiny minority with this view, but I really believe it.

A simple concept for you – more is not necessarily better. If your 4-person family fits nicely in a 4-bedroom house, should you move into an 8-bedroom house, even if it cost no more? Probably not.

There were simply too many good choices for each hour slot. And most everyone I knew was exhausted by the end of the 5-plus days of events, parties and seminars… three days would have been perfect.

The really nice thing about SXSWi was spending time with friends – and making new friends. For that alone, it was worth the price of admission for me.

Will I go back? Maybe. But I’d be much more likely to go to a smaller conference like SOBCon. Interestingly, most of the people I hung out with were veterans of that conference.

SOBCon? May in Chicago. Sadly, I won’t be able to make it this year, as I spent my conference tokens at SXSWi. Do I regret going to SXSWi? No.

And next – for some takeaways from SXSWi.