My son is a junior in high school. This haul of mail was one day’s set of letters from colleges and universities wanting him to apply. Sadly for them, their mailings almost instantly end up in the recycle bin. Nothing distinguishes one from another.
If any of those universities’ marketing departments actually had children in the target age group for their mailings, they would try reaching their target audience another way.
Takeaway: What are some ways your message can be different than that of your competitors?