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A Nice Move

August 27th, 2012

Paul Merrill

Walgreen's Nice package designsWalgreen’s made some awesome changes to their snack packages. They went for a basic simple look, and added a bit of humor.

1. The actual product is visible through a window.

2. The window relates to the slogan – like for the gum drops, it’s: “A downpour of sweetness,” and the window is an umbrella.

3. The name itself is great: “Nice.” How can you not have warm feelings toward a product that is nice? And “nice” is a mild claim, not like, “Awesome.”

4. The package design and name are so clean that I thought the products were healthy. I was surprised to read that they are just the normal products, repackaged.

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