Measure Twice and Cut Once
You have heard this old saying many times: “Measure Twice and Cut Once.” It’s totally true. But sometimes the big boys forget this. You heard about Netflix deciding to spin off into two companies, Netflix and Qwikster – and that they quickly decided how stupid that was and went back to just Netflix. The New […]
Think Like Your Customer
As I drove to the grocery store, I saw this company van. I have no idea what their business was. Apparently the company owner never has driven behind their own vehicle. The words are completely lost in the dark background. Worst of all, the company name was no where to be seen! Please, my friends, […]
Use Fewer Words
One of the best ways to make your business communication work better is to use fewer words. This is not always as easy as it sounds. You may have to take twice as long editing your content as you did writing the original material. First, simply take out words that aren’t needed. Second, look at each […]
Google+, Facebook and Twitter
So – you’re a professional social media person. You are overwhelmed at the daily changes in the social media platform space. (Don’t worry – we all are.) I’ll guide you through a few suggestions for making it easier. Google+ is the newest player in the mix. If you haven’t dipped your toes into the water, I’d […]
You Already Know
You’re smarter than you think. I saw an ad for a book called Brandwashed. The concept of the ad is that companies are trying to sell us things like makeup as if they were drugs. The basic premise of the book is that many brands convince you to spend more than you need to in […]
A Word Makes All the Difference
Old Navy sends me email. With three kids, our family takes advantage of some of their amazing deals. Anyhow, this little snippet caught my eye: performance fleece. The fleece in question was a kids’ jacket. What kid cares about the performance of their jacket? Most kids I know only care about the style. (Obviously, this […]