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Think Like Your Customer

October 11th, 2011

Paul Merrill

As I drove to the grocery store, I saw this company van. I have no idea what their business was.

Apparently the company owner never has driven behind their own vehicle. The words are completely lost in the dark background. Worst of all, the company name was no where to be seen!

Please, my friends, before you spend money on promotion, think like your potential customer. Or hire someone to be a sample customer. Your money won’t be wasted.

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