Add Excitement

Today I’m blogging over at Shiny Bits of Life. That’s my personal blog, for those of you who haven’t been there. I post on a much wider variety of things than my business blog allow. (Or I allow it to do, that is.) Take a short click over to see why you should add excitement […]

Free vs. Paid, Part 2

Freemium is a valuable concept to understand and apply to your business or organization. The main idea is this – offer a basic version of your core product or service for free and then charge for versions that offer more. This is very common in the online apps industry. Hootsuite (affiliate link), in my opinion […]

The Importance of Scale

Scale can make a huge difference. If you bear this in mind as you approach your next large project, you might save a lot of time, energy and frustration. Think through: 1. What is the best use of your energy on a project? Can some members of your team handle parts of the project that […]

Negative Feedback Can Be a Good Thing

We all hate to get criticized. Even if it’s not a personal attack, we can take it that way. But having negative feedback can be a great opportunity to shine. Here are a few ways this can be true: 1. If the feedback comes through a social media channel and you respond fast, it shows […]

The Importance of a Reset

This is a friendly reminder that you need to take a break, if you haven’t already. Leave your normal environment, if even just for a weekend. This will allow your mind to breathe and catch a new perspective on life, work and fun. So plan your break now.

The Importance of User Testing

Whatever you do and whatever your focus – you need to do user testing before you spend weeks/months/money on your initiative. This mural was in an auditorium I recently visited (detail). Each panel was about 20 feet square. Sadly, the black-and-white photos were muddy and dark. I could barely see them, even though my eyes work […]