How to avoid a PR Disaster
Walmart recently had a lot of poop to deal with. Their Mexico operations used bribery to gain more market share. Bribery is almost an expected part of doing business south of the border. But obviously that doesn’t make it right. The worst thing about the situation was that Walmart covered up the investigation into the […]
7 Tips on Getting a Good Business Card
Is the business card no longer a good tool for sharing your contact information? Yes – and no. Many people rely solely on their smart phone for keeping up with clients and vendors. But a significant number of your potential clients still rely on that old 2 x 3.5 inch piece of card stock. So […]
Watch the Details
Time magazine made a mistake. If you look at the bottom of this post, you will see a closeup of their mistake. The article is a book review comparing several Titanic books. The production artist forgot to remove the internal bar codes related to the images – and it went to press that way! Since their publication […]
Focus Your Social Media Efforts
There are so many social media platforms to use. How do you choose where to focus your social media efforts? The best way for you to figure out how to spend your social media time and/or money is to ask two questions: 1. Which social media channels are my customers spending time on? 2. Which […]
Pinterest and You
Are you a fan of Pinterest? If you are, you may not know that every time you pin a photo without permission from the photographer, you may be violating copyright law. The risk of prosecution is very small. The chances of the photographer tracking you down and taking you to court are next to none. […]
3 Effective Social Media Engagement Strategies
Social media is a great tool, but unless you have a plan, it can be a huge waste of time and money. (Even when tools are free, using them costs your time.) As you begin planning your strategy for integrating social media into your organization, it is important to begin with these three concepts: 1. […]