Starting with research, we find out more about your market. We discover who engages with your offering and why. Then we analyze your competitors to see where they are winning.
Next comes strategy. We work with you to identify your focus and see how to best serve ads that will drive customers to your website. All work has an emphasis on conversions or seeing your potential customers take action. Not every click is valuable, so we focus on finding those who want to take the appropriate action on your site.
After your ads are running, we adjust each campaign to make sure your ad spending goes as far as possible.
We use automation tools to reduce cost and management time. We’ll work with you to optimize your team’s use of your customer relations management system – or help you choose one.
Creative support rounds out our approach, by providing fresh visuals and copywriting that support your message.
Pay-per-click ads work best when your audience arrives at your website and finds the information they seek and then are able to take action. Custom landing pages work best for optimizing the experience of your site’s visitors.
Finally, we do a 360 analysis of your ads by looking at conversions to see if they are qualified leads.
Digital advertising channels we use are Google, Bing, Facebook, Instagram, LinkedIn, Google Display Network remarketing and Amazon merchant.
And to begin working with us…