One of the things I’ve been learning recently is that what you give out will return to you.
My kids have sadly joined in the attitudes my wife and I have about music. Our years of listening to repeated songs have left us jaded. Our constant complaining rubbed off. Now they complain about repetitive music too.
So for your company, be sure to give positive messages about your competition. Don’t be afraid to make them shine. They certainly have strengths in areas where you are weak. And vice-versa. It may yield a fruitful partnership. If you are very strong in one area of your market and weak in the area your competitor is strong, join forces!
(Now if I can just get over that hatred of repetition in music.)