Truth in Advertising

Mazda is releasing their new “6” as a 2014 model – in January 2013! Their desire is to make you feel like you’re getting something new, but they take that concept a little too far. Why not sell is as a 2015 model instead and get an even newer car on the market? As you […]

Brand Perception

Twenty-five cents can make a big difference in how your customer perceives you. This Tazo tea bag was part of a recent hotel experience. If the hotel chain had provided a Lipton tea bag, my perception of the chain would have been lower. The total cost difference between the two bags might have been 25c. […]