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Truth in Advertising

Mazda is releasing their new “6” as a 2014 model – in January 2013! Their desire is to make you feel like you’re getting something new, but they take that concept a little too far.

Why not sell is as a 2015 model instead and get an even newer car on the market?

As you think about how you will brand your new product or service, do a favor to your audience – call it what it really is!

Car and Driver provided the news of the Mazda 6 release.