Think Like Your Customer

As I drove to the grocery store, I saw this company van. I have no idea what their business was. Apparently the company owner never has driven behind their own vehicle. The words are completely lost in the dark background. Worst of all, the company name was no where to be seen! Please, my friends, […]

What to Feature About Your Product or Service

I bought a new pair of jeans recently from Old Navy. There’s a logo on the inside saying that when the water they use to make the jeans is finished, it leaves the factory clean. A good thing? Yes. What they didn’t tell you was that the extra energy and ink used to put that […]