I bought a new pair of jeans recently from Old Navy. There’s a logo on the inside saying that when the water they use to make the jeans is finished, it leaves the factory clean. A good thing? Yes.

What they didn’t tell you was that the extra energy and ink used to put that logo on the jeans had a larger negative impact than dirty water could have had. Maybe.

My point is this – they could have featured just about anything on the inside of their jeans. They chose a somewhat obscure message about their environmental stance.

When you feature your product or service, you can feature anything. Think it through. Be sure to highlight the big message.