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A great teacher once said, take the log out of your eye before you pick the speck out of your neighbor’s eye. This is so true. And it totally applies to how we view our business or initiatives. Sometimes we just can’t see an important aspect of what we offer that needs to change. Normally, […]
Change to Stay Competitive
The pace of change is accelerating faster now than ever before. You need to be on top of trends just to stay competitive. This can be scary. But it can also be exciting. A huge upside is that you can often adapt faster and easier than ever before. My business card is an example of […]
Grab Inspiration Where You Can Find It
Over the long weekend, I happened to brave the crowds with my oldest son. We visited a local fancy shopping mall on one of the biggest shopping days of the year, Black Friday. As usual, I dropped by the Apple Store. They had an interesting display of Santa on a giant iPad, with app icons […]
Use the Right Tool
I have two power drills. One’s cordless – perfect for drilling a quick small hole. The other is a giant heavy Craftsman. If I really want to get three horsepower behind a drilling maneuver, that’s the one I pull out. Social media – you’ve heard how it needs to be in any company’s mix of […]
Skip the Shine
I’m working on a website for a friend. He makes beautiful hunting knives. They’re beyond what you could buy at just about any regular store that sells hunting knives. Think hand-made and very custom. Think Ferrari 458 compared to Toyota Camry. Have you ever looked closely at a Ferrari? The gap between the door and […]
Using Video
Using video in your website is an awesome way to give your customers or fans a new way to understand what you offer. Seeing and hearing information can be much richer than just reading it. Even a talking head can add value to the information you want to share. If you have a “thing” you’re […]