Good Criticism vs. Bad Criticism
Comparisons are vital in any business, unless you are in the rare place of offering a truly unique product or idea. It’s important to offer a comparison of what you offer compared to your competition. No one wants to spend a lot of money on something just because it’s the middle of the pack. No, […]
The Importance of Wireframes
Planning is the first step toward getting a website that will actually meet your goals. Wireframes are quick skeleton views of each page of a website. They focus on the kinds of information displayed, the range of functions available and the relative priorities of the information and functions. Wireframes can be done using several tools, […]
Design Study
Spotify changed their icons recently (a). Immediately, I thought of Adobe’s CS Suite (b and c). Adobe for many years has used icons similar to Spotify’s. And Adobe probably got their inspiration from Pantone (d). Spotify didn’t go far enough. I would propose version (e). Notice how the category name stands out more. Notice how […]
Plan Ahead
Optimism in business is not always the best basis to make plans. A local supermarket decided to put in a coffee shop within their store. They made a partnership with Tully’s, a coffee company based in Vermont. The coffee was fine. However, the location was not. Another very similar coffee shop opened in the same […]
A Simple Twitter Tip
Avoid tweeting truths that people already know. I tweeted here about that kind of tweet: Sometimes I get tired of tweets like, "Be a good person and your future will be better." — Paul Merrill (@paulmerrill) June 28, 2012
Break Rules for a Reason
Mitt Romney wrote me a letter. He wanted money. I’m not a fan of Mitt, nor am I a fan of Barack. I’m just glad that we have a choice. But that’s not the purpose of this post. Mitt’s writers decided to put the date at the top of the letter like this: “Wednesday Morning”. […]