Break Rules for a Reason, part 2
We all get too many emails. I wanted to unsubscribe from part of the emails one company sends me. This cool screen appeared. When one option is deselected, it turns grey. If it is kept active, it stays green. The interface is very slick, but the designers and user interface people made one mistake. This […]
The New iPad Mini and Your Strategy
Apple can do no wrong. At least that’s what some people think. I am an Apple fanboy, but they may have slipped a little with the new iPad Mini. Here are the reasons why they didn’t plan as well as they could have: 1. They staged a special event to unveil the iPad Mini. Though […]
Easy Professional Education
The weekend of October 5 and 6 was PodCamp Denver 3, a conference I led with the help of several very smart people. It was a great time of sharing ideas and learning from each other. We broke into two groups and learned about thing ranging from the role of maps in mobile communication to […]
Narrow or Wide Offering of Services?
There’s a debate going on in the small business world. Should you go ultra-narrow and focus on a specific niche or should you offer a wide variety of services? Both targets have valid pluses and minuses. 1. Pro for Wide & Con for Narrow: You open yourself up for a greater possibility of work beyond […]
Truth in Advertising
Mazda is releasing their new “6” as a 2014 model – in January 2013! Their desire is to make you feel like you’re getting something new, but they take that concept a little too far. Why not sell is as a 2015 model instead and get an even newer car on the market? As you […]
A Nice Move
Walgreen’s made some awesome changes to their snack packages. They went for a basic simple look, and added a bit of humor. 1. The actual product is visible through a window. 2. The window relates to the slogan – like for the gum drops, it’s: “A downpour of sweetness,” and the window is an umbrella. […]