The Kony Phenomena
“If that happened one night in America, it would be on the cover of Newsweek.” I’m not sure if you’ve heard of the Kony tidal wave that has been spreading virally across the web. The group Invisible Children would love your support to pressure the US government to find the tyrannical leader of an Ugandan […]
What is Good Customer Service?
It’s easy to forget the basics of customer service. You are probably so close to your work that you need time to take a few steps back to see how you are doing. If you never look in the mirror, you may never see a smudge of dirt that you need to wipe away. I […]
Information Overload And What To Do About It
Have you played with Flipboard? It’s a great new app that works on the iPhone and the iPad. Using this tool allows you to plow through about 100 news stories in less than 5 minutes. Each story is represented by a photo and a short description. The only time you go deeper is when a […]
Add Fun to Your Business
I signed up for a new social media tool, Bottlenose. (I’m still figuring out if it’s useful.) As I navigated through the demo, I loved the buttons on each feature panel! Instead of using the boring standard “Next,” the copywriters used words like “Makes Sense” and “Gotcha.” (See below.) Please add fun like that to your […]
Differentiate Your Business
So many people are trying to get your business. It’s sometimes hard to stand out in your market. But you must. Here are a few things to think through as you consider what makes your business unique: 1. What do you do that’s better than your competition? Take time to do a thorough competitive analysis. […]
Too Far Out of the Box
I’m a big believer in thinking outside the box. But this direction can be pushed too far. A friend of mine falls a little too far into the bizarre category. His actions are distracting to others. When you put your own needs in front of others, sometimes you can step on too many toes. If […]