Wasted Advertising Money
Sometimes I’m just amazed at how a company will waste their promotional budget. TK Asian Antiquities is a dealer of ancient Asian art. They paid for a twenty-page ad in the June 11, 2012 issue of Fortune magazine. Whatever they spent was too much. Four pages of the best content from that ad would have […]
Facebook vs. Twitter
Which social media platform for your business? These days, I’m recommending Facebook. The image you see is a poll taken by Details magazine (June/July 2012), tracking which of their readers tweeted about or liked a particular city in response to an article. Facebook had nearly ten times the responses than Twitter. Admittedly, Details readers may […]
Quality vs. Quantity
Many businesses operate on quantity. The more cheap items pumped out the door, the higher the profits. You can often see this effect when someone big makes a mistake. They were too busy cranking out their product to take time to watch the details. And the result is not always pretty. If you’re starting up […]
Don’t Sweat the Small Stuff
Sometimes it’s easy to focus on what’s not right. The problem with doing that (unless you’re a quality control person or a copy editor) is that there’s so much wrong out there that you’ll end up missing the main point. Technology has done so much for us that we get frustrated when it’s not all […]
Greener Grass Media Rebranding
Many friends took my poll about which of these logos would be the new logo for Greener Grass Media. (As you may or may not know, we rebranded ourselves on May 8, 2012.) In the end, we chose the logo you see at the top of this website. Paul, the designer of the six logos […]
Brand Perception
Twenty-five cents can make a big difference in how your customer perceives you. This Tazo tea bag was part of a recent hotel experience. If the hotel chain had provided a Lipton tea bag, my perception of the chain would have been lower. The total cost difference between the two bags might have been 25c. […]