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Don’t Sweat the Small Stuff

May 15th, 2012

Paul Merrill

Screenshot of not in-sync streaming web eventSometimes it’s easy to focus on what’s not right. The problem with doing that (unless you’re a quality control person or a copy editor) is that there’s so much wrong out there that you’ll end up missing the main point.

Technology has done so much for us that we get frustrated when it’s not all working right. Example: I took this screen shot from a live streaming event (Big Omaha (http://www NULL.bigomaha NULL.com/)). Obviously the person speaking was not Michael. Some might have sent the technicians a message asking them to fix the problem.

I just laughed.

Greener Grass Media Rebranding

May 10th, 2012

Paul Merrill

Greener Grass Media logo possibilities

Many friends took my poll about which of these logos would be the new logo for Greener Grass Media. (As you may or may not know, we rebranded ourselves on May 8, 2012.)

In the end, we chose the logo you see at the top of this website. Paul, the designer of the six logos you see above, was just too close to the project to be objective. He called in an outside designer to advise him, and that designer came up with the final new logo. It’s challenging to see the best solution when a project is personal.

We changed to this new look from the hand-drawn illustration of a fence dividing a brown field and a green field. Even though the old look was only about a year old, we were ready for a change. Also, this new website is more versatile than the old, particularly in showcasing the examples of design we provide.

We hope you like this new look! We do.

Logo Design

Project
Logos-2-b

A logo is the most important visual snapshot of an organization. One small image can communicate the essence of what a company is.

Here are two recent logos we created:

1. PRD is a law firm representing tech startups. The logo’s colors and simplicity illustrate a forward-thinking law firm. (This logo was created for a fictional company.)

2. Perfected American Accent is an organization specializing in helping recent immigrants to learn to speak with a clear American accent, thus enabling their chances of employment.

Contact us for a logo that will best represent your organization to the world!

Websites

Project
flowpay

FlowPay (https://www NULL.flowpaycorp NULL.com/) is a fairly new company that is similar to PayPal, but focused solely on charitable giving.

We did the complete site design, as well as sourcing the logo design.

Another recent site design we created is for Linda B. Tang (http://lindawriteson NULL.com/), a writer whose focus is moms with changing roles. We created the logo and trained Linda on how to use the WordPress interface.

Linda B. Tang's website

Corporate Blogs

Project
tsc-blog

The Seed Company is an international charity focused on providing the Bible to the thousands of language groups around the world who don’t yet have it in their language. We designed and provided oversight for their corporate blog (http://blog NULL.theseedcompany NULL.org/), which has been active since October 2010.

A good corporate blog provides a human voice to an organization. It also is a natural place for engagement with their current audience and allows connection with new people. It also lets an organization provide timely updates that would be much harder to do through a main corporate website.

Social Media Pages

Project
facebook-page

Every organization needs to have a presence on Facebook. Even if this isn’t the main social media platform for a company, they still must be there.

Stevinson Automotive has seven dealerships in the Denver, Colorado area. Stevinson Lexus of Frederick is the largest Lexus dealer in Colorado. We chose a bold use of the Lexus logo from the back of a Lexus sports car to represent their brand.

Below are some more examples of Facebook, Twitter and Google+ pages that we have created for clients (and for me!).